Having a strong presence at origins allows us to develop direct relationships with producers and have a better understanding of their needs. After decades of working closely with coffee farmers, Mercon, our parent company, designed a sustainable program to increase productivity through environmentally and socially conscious practices.
Through LIFT, comprehensive onsite training and technical assistance is provided to small farmers. This allows them to have a higher production, better yields, improved quality, and a better livelihood overall.
These training sessions, provided by a technical team, include coffee plant physiology and nutrition, protection and recovery of water resources, farm and pest management, and financial literacy—among many other topics.
The technical team is equipped with tablets to digitally capture and monitor each producer’s improvement and advancement directly from the farm.
Interested in learning more? Contact us to get involved!